When portable fiberglass hot tubs were introduced, Great Atlantic Hot Tubs, Pools & Saunas partnered with Watkins Manufacturing to sell their line of Hot Spring Spas. Since that affiliation in 1983, Hot Spring has become the world’s leading spa brand and Great Atlantic one of its oldest, largest and most award winning dealers.
Before 1978, if you tried to buy a hot tub in southeastern Virginia or anywhere on the East Coast for that matter, you were out of luck. Believing in the benefits of hot water soaking after their first exposure to hot tubs on the west coast, Rich Werber and partner Steve Biggs took the plunge by establishing the Great Atlantic Shoppe in Virginia Beach in May of 1978.
Handcrafted, the area’s first hot tubs were built locally from vertical grain redwood and then were assembled and installed by Rich and Steve. So eager were they to share their passion about hot tubs with local area residents, they built a working hot tub on a flatbed.
The 2 owners took the display on the road – to parades, fairs, association events. They also rented out the trailer for parties in order to promote awareness of hot tubs and the ways that it enhances your life. Not even an all-consuming fire that destroyed the entire store and its contents in the company’s first year of business was enough to keep these pioneers out of the hot tub business. Theirs was a labor of love that continues to this day.
Over the years, Great Atlantic's product offerings have expanded to provide our customers a full range of relaxation and leisure products including pools, saunas, swim spas, massage chairs, patio furniture and grills.
Today, Great Atlantic serves customers in southeastern Virginia and the Eastern Shore of Virginia as well as Northeastern North Carolina. The company has 3 retail locations in Virginia Beach, Yorktown and the Outer Banks.
In addition, through our partnership with the Navy and Coast Guard, Great Atlantic's hot tubs and saunas are now available for purchase to members of the military and the Department of Defense at local area Navy Exchanges (Oceana, Little Creek and NOB) as well as the Coast Guard Exchange (at Chesapeake in the Greenbrier area.)